WIL Sport is back in Europe for 2017, as well as supporting a number of riders in different competitions around Europe and Scandinavia.
It's going to be a huge year as we once again support over half a dozen international riders. We're very excited to also be the naming sponsor for WIL Sport European Junior Cup powered by Honda Racing.
For WIL Sport when we select our athletes, across all sporting codes, we first look at the individual and how they conduct themselves. At the elite level how a rider behaves and interacts with sponsors, their competitors and their supporters is just as important to us as how they perform in their sport. Because that athlete becomes the face and representative of the sponsors. 2017 will be no different.